FINANCE

CERTIFICATE IN ADVANCED,STRATEGIC, AND DIGITAL MARKETING

by obitaxan
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🎓 Certificate in Advanced, Strategic, and Digital Marketing

Duration: 12 Weeks (Flexible, Online or In-Person)
Level: Intermediate to Advanced
Target Audience: Marketing professionals, entrepreneurs, business owners, graduates
Delivery Mode: Lectures, case studies, hands-on projects, quizzes, live workshops

🔶 MODULE 1: FOUNDATIONS OF ADVANCED MARKETING

Duration: Week 1 – 2

Topics:

  1. Evolution of Marketing in the 21st Century
  2. Consumer Behavior and Psychology
  3. Marketing Research and Data Analytics
  4. Segmentation, Targeting & Positioning (STP Model)
  5. Branding and Brand Management
  6. Customer Lifetime Value (CLV) and Relationship Marketing

Learning Outcomes:

  • Understand the deeper psychology and behavior of consumers
  • Utilize data to drive decision-making
  • Design effective positioning strategies

🔶 MODULE 2: STRATEGIC MARKETING

Duration: Week 3 – 5

Topics:

  1. Strategic Marketing Planning Process
  2. Competitive Analysis & Market Positioning
  3. SWOT, PESTEL & Porter’s Five Forces in Marketing
  4. Value Proposition Design
  5. Go-to-Market (GTM) Strategies
  6. Marketing Budgeting & ROI Analysis
  7. Marketing Metrics & KPIs
  8. B2B vs B2C Marketing Strategies

Case Studies:

  • CASE STUDY OF PROMINIENT COMPANIES

Learning Outcomes:

  • Develop marketing strategies aligned with business goals
  • Conduct competitive and environmental market analysis
  • Measure marketing effectiveness and profitability

🔶 MODULE 3: DIGITAL MARKETING

Duration: Week 6 – 10

Topics:

  1. Introduction to Digital Marketing Channels
  2. Search Engine Optimization (SEO)
  3. Search Engine Marketing (SEM) and Google Ads
  4. Social Media Marketing (Facebook, Instagram, LinkedIn, TikTok, X)
  5. Email Marketing & Automation Tools
  6. Content Marketing Strategy
  7. Influencer & Affiliate Marketing
  8. Analytics (Google Analytics, Meta Insights, UTM Tracking)
  9. E-commerce & Conversion Optimization
  10. Mobile & App Marketing
  11. Paid vs Organic Strategies
  12. Digital Marketing Ethics & Compliance (e.g., GDPR)

Hands-On Projects:

  • Run a Google Ads campaign
  • Develop a social media calendar
  • Conduct SEO audit of a website

Learning Outcomes:

  • Run and optimize multi-channel digital campaigns
  • Track and analyze performance using digital tools
  • Create engaging content and drive conversions

🔶 MODULE 4: INTEGRATED MARKETING & FINAL PROJECT

Duration: Week 11 – 12

Topics:

  1. Omnichannel & Integrated Marketing Communication (IMC)
  2. Aligning Traditional and Digital Strategies
  3. Crisis Communication & Reputation Management
  4. Final Project Briefing: Capstone Campaign

Capstone Project:

Develop a comprehensive marketing strategy (traditional + digital) for a real or simulated business, including:

  • Market Research
  • Strategic Plan
  • Digital Marketing Execution Plan
  • Budget & ROI Forecast

Assessment:

  • Quizzes and mini-projects (each module)
  • Final capstone project presentation
  • Peer and instructor feedback

✅ Certification & Benefits

TEST YOUR KNOWLEDGE IN ADVANCE AND DIGITAL MARKETING