The Big Mover Marketing Strategy:

Transforming Revenue with Impactful Marketing.

Identifying Key Customers and High-Margin Products

In marketing, there are strategies that can significantly boost your revenue. The key lies in identifying and targeting the main customers who can make the most substantial impact on your sales. Often, acquiring just one major customer can elevate your business to the next level.

One crucial aspect is focusing on high-margin profit products. These products should be at the forefront of your marketing efforts to ensure that your investments yield significant returns. In contrast, low-margin products may consume considerable resources without delivering comparable results.

Crafting a Comprehensive Marketing Strategy

A well-defined marketing strategy is essential for any business looking to enhance its visibility and performance. Here are the fundamental steps to develop a robust marketing strategy:

Enhancing Visibility: Leverage both online and traditional channels to increase the visibility of your products and services. This can include social media marketing, search engine optimization, email campaigns, and print advertising.

Measuring Performance: Establish clear metrics to assess the success of your marketing efforts. This can involve tracking website traffic, conversion rates, customer acquisition costs, and overall return on investment.

Setting Targets: Define specific, measurable, achievable, relevant, and time-bound (SMART) targets for your marketing campaigns. This helps in aligning efforts and measuring progress effectively.

Closing the Gap: Implement strategies that bridge the gap between actual results and expected outcomes. This may involve refining your marketing tactics, reallocating resources, or adjusting your messaging.

Value of Strategy Over Resources: Remember that a business with a superior strategy often outperforms one with more resources. Strategic planning and execution are critical to achieving sustainable growth.

Business-to-Business (B2B) Marketing

In the B2B sector, marketing requires a nuanced approach that addresses the specific needs of business clients. Here, a thorough analysis of the Four Ps of marketing (Product, Price, Place, Promotion) is essential.

Analyzing the Four Ps of Marketing

Product: Ensure that your product meets the needs of your target market. This involves continuous improvement and innovation to stay ahead of competitors.

Price: Pricing strategy is pivotal. Consider the following methods to determine the most effective pricing:

Cost-Plus Pricing: Adding a standard markup to the cost of the product.

Comparative Pricing: Setting prices based on competitors’ pricing.

Auction-Based Pricing: Allowing market demand to determine the price through auctions.

Place: Choose the most effective distribution channels to reach your customers, whether through direct sales, online platforms, or retail partnerships.

Promotion: Develop compelling promotional strategies to communicate the value of your products to your target audience.

Developing a Marketing Plan

A marketing plan is a systematic blueprint for achieving sales and revenue goals. It breaks down marketing activities into specific tasks and timelines. For example:

Month 1: Increase the distribution of promotional flyers by 10%.

Such detailed planning ensures that all marketing efforts are aligned and contribute to the overall business objectives.

The Big Mover Marketing Approach

The Pareto Principle, or the 80/20 rule, is highly relevant in marketing. It suggests that 20% of your activities will account for 80% of your results. Therefore, identifying and focusing on that critical 20% is key to driving significant revenue growth. Ask yourself: What is the one thing I can do that will dramatically change my revenue?

By concentrating your efforts on high-impact activities and key customers, you can achieve remarkable results. The Big Mover Marketing Strategy is about making strategic choices that maximize your marketing impact and propel your business forward.


Implementing an effective marketing strategy involves more than just sporadic efforts. It requires a systematic approach, from identifying high-margin products and key customers to developing comprehensive plans and continuously measuring performance. By focusing on impactful activities and refining your strategy based on data and insights, you can significantly enhance your revenue and achieve long-term success.


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